A cosmetics company focused on Arab, Latina, and Indian consumers was named winner of the Michigan Business Challenge on Friday, Feb. 17, after a multi-round pitch competition.
Sponsored by the University of Michigan's (U-M) Zell Lurie Institute (ZLI), the Michigan Business Challenge gives U-M student teams the opportunity to win more than $85,000 in cash prizes and get feedback from business leaders. Challenge winner Sahi Cosmetics took home a $25,000 award for best business, plus an additional $2,000 for outstanding presentation.
Sahi brainstormed her business idea in December 2015 after consulting with a mentor at ZLI. She determined that there was no direct competitor for the market she was targeting – primarily Arab, Latina, and Indian women with medium skin tones.